There are direct parallels between the physical world and the digital world. When you walk into Home Depot you see products organized by aisle on shelves. When you visit homedepot.com you see the same thing, it’s called their taxonomy. When you want to examine a product in the store you pick it up, read the label, maybe compare it to a similar product. Online you go to the product detail page.

In the store you go to a cashier to buy the item and online it’s the shopping cart and checkout functions. Digital is data. Subpar product data can quickly tank any digital initiative. For a site this means providing the full scope of content your shoppers need to make a purchase decision, for brands this means getting that content to an ever increasing number of online channels, for both this means a need for Product Information Management (PIM) .