We combine just the right mix of strategy, planning and execution to ensure your digital initiatives are successful. Specializing in B2B eCommerce and PIM, we strive to deliver positive impact for your business.
Cameron Ashley Building Products is one of the specialty building product industry’s most dynamic players. With locations across the US, Cameron Ashley distributes a wide array of innovative, market-focused products and services to thousands of lumber and building material customers. This was Cameron Ashley’s first transactional site and they wanted a site that clearly represented their brand and who they are, while providing their customers with a high degree of utility and a pleasing, friendly user experience.
Unilog’s ecommerce solution was the platform of choice, and Impaqx joined with Unilog to deliver the site. The site includes a highly creative custom design done by Cameron Ashley themselves, integrated with Infor’s NXTrend (SXe) ERP system. There were a number of unique challenges along the way including bringing the custom design to life, accommodating a complex customer account structure, and presenting product catalogs on the site tailored to the distribution center a given user is associated with. A concerted effort also went into the launch of the site to reduce the barriers to onboarding customers and to game-ify the launch in a way that made it fun and inspired customer participation. The result is a very appealing site that has exceeded expectations for customer adoption and online sales.
If we have all learned anything over this last year it's that having a strong online business presence is a requirement in today's digital market. And just any presence will not do, you businesses need to provide their customers with a high degree of utility and user experience.
With the increase in digital, comes an increase in the need for data. Whether you are a distributor aggregating data from multiple sources, or a brand publishing data to multiple destinations, the need for a comprehensive product data strategy is key, and the need for PIM is now.
At impaqX we measure our success very simply, through your success. We expect to be measured by the results our customers achieve and are committed to ensuring your objectives are met. Period.
We have been on all sides of the table, as software developers, implementors, planners and users. We have the experience to support any part of your digital initiative.
We deliver impacts, plain and simple. Our goal is not to burn billable hours, rather our goal is to sit on your side of the table, to be your advocate and advisor throughout your initiative to ensure you succeed.