Graybar Canada

Ten verticals including electrical, wire & cable, and communications

As a subsidiary of Graybar Electric Inc., a Fortune 500 company, Graybar Canada is a leading electrical distributor with over 30 branches across Canada. Headquartered in Halifax, Nova Scotia, we offer a wide range of products and services to customers in various industries, including automation, lighting, communications and data, electrical supply, wire & cable, energy, oil & gas, security & technology, utility, and broadband.

More Than Just a Distributor

We’re not just an electrical product distributor; we’re problem solvers. Our team of highly trained specialists is dedicated to helping you simplify your projects and build more efficiently and profitably. By combining industry expertise, passionate people, relationship-driven service, and best-in-class products, we provide innovative solutions tailored to your specific needs.

Project Overview

Seamless Integration | impaqX successfully integrated with Graybar’s Eclipse ERP system.
Expanded Online Presence | Graybar launched an online store featuring over 55,000 products.
Enhanced Customer Experience | Graybar and impaqX collaborated on a new website design with a wider layout, scrolling banners, and product banners on every page header.

Key Features & Functionality

Convenient Location Finder | impaqX helped Graybar update all location pages with dedicated branch landing pages and a single landing page for searching locations using Google Maps.
Branch-Specific Shopping | The website features enhanced search functionality for shopping by branch or all branches.
Custom Static Pages | impaqX created over fifty custom static pages, including manufacturer pages, Services and Solutions pages, Resource pages, a Careers page, and a Help Center Video page.
Additional Features | Pop-ups for recently viewed items and quick add-to-cart functionality from the homepage were also implemented.
My Account Page | The fully customized My Account section enhances the overall customer experience.
Enhanced Product Pages | impaqX updated product detail pages, implemented custom dynamic pages, and offers customized order history, open orders, AR Summary, and pay open invoices sections.

In Summary

Graybar’s partnership with impaqX has successfully expanded its online presence and improved its customer experience. These enhancements solidify Graybar’s position as a leading distributor of electrical automation.