Cameron Ashley

Cameron Ashley Building Products

A leading distributor of roofing, insulation, gypsum, and siding

Cameron Ashley is a leading wholesale distributor of roofing, insulation, gypsum, siding, and specialty building products. They offer a comprehensive portfolio of top brands to customers in the lumber and building materials industry. With 60 distribution centers across the United States, they ensure quick and efficient delivery of materials, featuring same-day or next-day options under their F^ST delivery program.

Their customer-centric approach includes the PLUS® Points loyalty program, free merchandising, and various purchasing incentives. Customers can conveniently order online 24/7 through their CONNECT portal or mobile app, accessing a full suite of digital tools and resources.

Project Overview

  • Integration | impaqX successfully integrated with Cameron Ashley’s Sx ERP system.
  • Customer Centric Approach  | Cameron Ashley and impaqX collaborated on the website design and strategy to onboard their existing customer base with ease. We also included the PLUS® Points loyalty program, free merchandising, and various purchasing incentives to encourage continued and expanding engagement on their website. The efforts of this has allowed Cameron Ashley to achieve 50% annual generated revenue from the website alone.

Key Features & Functionality 

  • Custom Design | 
  • PLUS® Points loyalty program | CABP maintains a loyalty program for their customers called Plus Points. CABP’s customers earn Plus Points through their purchases. They can use their points for rewards such as trips, prizes, etc. impaqX integrated the Plus Points to the customer account so all users could see the company specific balance
  • Rebate and Incentive Dashboard | As part of the PLUS® Points loyalty program, Cameron Ashley wanted to add visual interest to the loyalty points dashboard.

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