Barrow Industries, Inc.
A Leader in Textiles Industrial
A family-owned business since 1945, Barrow Industries has been a leading provider of high-quality home furnishing fabrics. With a passion for design and a global perspective, we offer our customers innovative, fashion-forward products. Our in-house design team and advanced CAD technology allow us to create exclusive designs that are both stylish and functional.
Project Overview
- Integration | impaqX successfully integrated with Barrow’s Sx ERP system.
- Product Launch | Barrow launched their online store with over 6,000 products, serving customers in the US and Canada.
- Collaborative Design | Barrow and impaqX collaborated on the website design, creating over 20 static pages with custom features to enhance their competitive edge.
Key Features & Functionality
- Design Center Locator | Barrow integrated Google Maps to provide customers with directions to their 12 Design Centers in the US and 2 in Canada.
- Design Board Functionality | impaqX implemented a feature allowing customers to create fabric boards, share them, and download them directly from the website.
- Enhanced Customer Experience | Other custom features included emailing invoice PDFs, a virtual inspiration board with flipbook functionality, custom branding pages for fabric books, and enhanced product detail pages with ordering options, spec sheets, and QR codes.