Sharing Our Perspectives
The digital landscape is constantly evolving, and businesses must adapt to stay ahead of the curve. One of the most significant changes in recent years has been the introduction of Google Analytics 4 (GA4), which offers a range of benefits to e-commerce businesses. In this article, we’ll explore why GA4 is essential and how it…
Google Analytics is a web analytics service that tracks and reports website traffic. It was originally launched as “Urchin on Demand” in November 2005 by Urchin Software Corporation. Google later acquired Urchin in April 2005 and rebranded the software as Google Analytics. The initial version of Google Analytics was designed to track website traffic and generate…
There are several leading web analytics platforms, each with its own strengths and weaknesses: Google Analytics, Adobe Analytics, Kissmetrics, Matomo, and Mixpanel
Google Analytics 4 (GA4) offers several advantages for businesses that use paid advertising, particularly in light of the impending reduction of third-party cookies. Some of these advantages include:
