For over 100 years, the HVAC Manufacturer operated as a family-owned business specializing in HVAC fabrication and manufacturing. Despite its long-standing success, the company had never leveraged digital marketing to generate leads and acquire new customers. That changed when the company partnered with Impaqx to develop a robust digital marketing strategy focused on lead generation and sales growth.
Challenges
Before engaging with Impaqx, this HVAC Manufacturer faced several key challenges:
- No prior experience in digital marketing.
- Dependence on traditional sales and referral networks.
- No leads from online or social channels.
- Difficulty reaching new customers outside existing relationships.
- Lack of data-driven insights to optimize sales and marketing efforts.
Solutions
Recognizing the opportunity to modernize its marketing efforts, this HVAC Manufacturer started with a single digital marketing funnel focused on HVAC fabrication. Working closely with Impaqx, the company implemented:
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Google Ads Campaigns
Targeted campaigns designed to attract qualified leads searching for HVAC fabrication solutions.
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Retargeting Strategies
Engaging past website visitors and potential customers with personalized ads to nurture conversions.
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Lead Funnels
Automated sales funnels optimized for capturing and qualifying potential customers.
Results
The initial HVAC fabrication funnel proved highly successful, leading the HVAC Manufacturer to expand to three fully operational funnels driving consistent leads and sales. The results include:
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30 Qualified Leads Each Month
Generated Through Digital Marketing Efforts -
$7,500 Monthly Ad Budget
Yielding High-Value Deals -
Deals Ranging from $10,000 to $250,000
Significantly Boosting Revenue Potential
Conclusion
The partnership with Impaqx has enabled the HVAC Manufacturer to transition from traditional sales methods to a data-driven, digital-first approach. With three successful funnels in place and a proven digital marketing strategy, the company is well-positioned for continued growth and expansion in the competitive HVAC fabrication market.
IMPACT
By embracing digital marketing for the first time in its 100-year history, the HVAC Manufacturer experienced a transformation in its customer acquisition strategy. The company now benefits from a steady stream of high-quality leads, enhanced brand visibility, and a scalable marketing model that continues to drive revenue growth.
