While interacting with businesses online has become second nature to most of us as consumers, Business-to-Business (B2B) eCommerce is rapidly becoming the silent giant in the digital world. Digital Commerce 360 estimates that B2B sales in the US for 2020 exceeded $2 trillion, and that does not include EDI. Online B2B transactions exploded in 2020, yet this opportunity continues to elude many companies, particularly those in established so-called unsexy markets like industrial products manufacturing and distribution.
At Impaqx we believe every business can succeed online. We partner with the best providers, and we bring all aspects of delivery to the the table to ensure your success. Over the year our principals have specialized in B2B for wholesale distribution businesses. This enables us to bring a clear understanding of the challenges unique to to those businesses like out of date ERP systems, complex customer strutures, contract pricing, and many other nuances wholesale distribution deals with every day. We don’t see ourselves as simply eCommerce knowledagble, we see ourselves as experts in the application of eCommerce as a business initiative for our customers.
Any digital initiative starts with a plan. Who is your target audience? How will you measure success? How about content? Do you have the right resources? How do you measure ROI? These and many more should be answered before you start buying technology. Failing to plan is planning to fail. We will collaborate with you to develop a comprehensive roadmap focused on measurable goals.
We might now all be Amazon, but we have been trained by Amazon. The consumer experience has set the bar the business experience. In many cases this is even more so. Your customers are on your shopping because they are working, and your job is to make their job easier. Design should be informed by strategy, it should feel familiar, provide a high degree of utility and above all make your customers’ job easier.
We bring years of experience to plan and manage the implementation with high degree of focus on minimizing risk and ensuring alignment with your business objectives. We strive to be seen as part of your team, working right alongside you, throughout your initiative to ensure you get the results you expected, obtain internal and external adoption, and drive change that delivers sustainable results for your business.
Every site wants to acquire new customers; however, with a B2B site often adoption by your existing customers should be your first focus. With that in mind, we’ll help you develop a launch plan that accelerates customer adoption and ensures you reach your year 1 goals, achieve your target ROI, and position your site for future growth.
SEO, eMail, Social, Abandoned Cart, re-Marketing, etc. There are myriad techniques to promote and drive activity on your site, and each has a different intent. So which approach, when? We’ll help align the programs to best meet your site objectives.
The beauty of online is that there is a tremendous amount of data available on site performance, the challenge is there is a tremendous amount of data. We’ll help configure your analytics to highlight the data you need to make informed decisions.
“Your customers are buying online on their time, with increasing regularity. Let us develop an eCommerce approach that helps your business capitalize on the opportunity.“